Disney’s Super Bowl Spot Celebrates 100 Years of Storytelling and Shared Memories

The Walt Disney Company marks its 100th anniversary on 16th October 2023, and throughout the year, will celebrate the fans and storytellers who have sparked the joy and magic that is Disney over the last 100 years. Today, Disney honours those fans and creators with a special commercial that debuted during Super Bowl LVII that spotlights 100 years of unrivaled storytelling and innovation. 

“As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney’s legacy and his relentless pursuit of excellence that continue to propel the company forward today. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century,” said Disney CEO Bob Iger. “Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture.”

The 'Disney100 - Special Look' features scenes from iconic Disney films, series, stage productions, theme parks, and fans, as well as a collection of inspiring words from Walt Disney, calling on the shared memories and nostalgia that have given Disney a special place in the hearts of audiences across the globe.

The debut of “Disney100 - Special Look” during the big game is an exciting milestone for Disney – with a year full of opportunities for fans and families of all ages to relive their most beloved Disney memories and to delight in new, heartwarming stories and experiences. On Friday 17th February, the newest Marvel Studios film, Ant Man and The Wasp: Quantumania, will debut in theaters. Then, on Saturday 18th February, Disney100: The Exhibition will have its world premiere in Philadelphia, with the European premiere taking place in Munich on 18th April 2023 before the exhibition heads to the ExCel in London in autumn. Disney100: The Exhibition will take guests on a journey through Disney’s past, immersing them in the beloved stories that have been entertaining the world since 1923. Disney will open its vault of treasures to showcase hundreds of extraordinary pieces of history, including rarely seen original artworks, artefacts, costumes, props and other memorabilia.

Global audiences can enjoy an amazing slate of theatrical releases from our renowned studios, including Disney, Pixar, Marvel Studios, Lucasfilm, and more, coming through the rest of the year. From The Little Mermaid and Guardians of the Galaxy Vol. 3 in May, to Elemental, Indiana Jones and the Dial of Destiny, The Marvels, and The Haunted Mansion this summer, both long-beloved characters and new stories will come to life on the big screen. Then, on 22nd November 2023, Walt Disney Animation Studios will debut Wish, an original animated musical film only in theaters.