Director Stefan Pflug Explores Time and Connection with AIDA Cruises

Danish director Stefan Pflug came on board with LE BERG to direct the latest campaign for German cruise line AIDA.

The film invites viewers on a journey through time, illustrating how AIDA Cruises creates enriching experiences that make moments with loved ones more meaningful. Shot on the idyllic shores of Majorca by director of photography Jacob Møller, we witness a series of intimate moments between family, friends and lovers, presented as fragments of memories. Accompanying the visuals is a spoken word poem, penned by Stefan himself.

The poem, originally written as a reflection on the monotony experienced during lockdown, contrasts the fleeting nature of time with the profound sense of being present. Stefan succinctly captures this sentiment: "When we fill our time with new experiences, we create the moments, grand and small, that will stay with us to be relived again and again in our memories.