Mercedes Shares the Art of Craftsmanship with Roger Federer

Production house LE BERG shares its latest collaboration with creative agency antoni: A striking new campaign for Mercedes-Benz. Featuring tennis legend Roger Federer, directed by OG Kids. Work that’s as meticulous as it is stunning.

The campaign highlights MANUFAKTUR, Mercedes-Benz’s bespoke customisation program, and reimagines the S-Class as a sculpture of artful engineering. Shot on 35mm by cinematographer Xiaolong Liu, every frame is composed with gallery-level precision, placing craft and personal expression at the heart of the story.

“As filmmakers, we’re drawn to the quiet obsession behind every detail. This project was a celebration of that and we’re proud to have brought it to life.” says Gabriel Waldvogel, partner and EP at LE BERG.

The campaign is rounded out by a series of stills photographed by Qiu Yang, extending the film’s visual language into a series of refined, sculptural images.