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Creative in association withGear Seven
Group745

Director Nick Dean's Cinematic Car Spot 'Carry Us' Rivals Hollywood

27/02/2024
Production Company
Vancouver, Canada
77
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Project from Boldly director pushed his limits and challenged the traditional notion of a car ad

Nick Dean, represented by Boldly in North America, has recently released “Carry Us”, a short film inspired by RIVIAN. This week it played to a sold out crowd at a festival in LA.

Audiences are immediately catapulted into a dystopian future, as the main character uncovers a relic of the past. It’s a glimmer of hope, a reminder of a world that once was. Uncovering the Rivian R1T, he embarks on an adventure away from all that he’s ever known. More than a vehicle, it’s a vessel to carry us to a better future. The film is fast-paced, gritty, and cinematic. It’s giving Dune energy. 

Nick wanted to take on a project that would push his limits and challenge the traditional notion of a car ad. Reflecting on the project, Nick shares, “without a doubt, this is the most ambitious project we’ve taken on to date. It was truly a labour of love and I will be forever grateful to everyone that gave their time and energy to help us bring it to life.”

Nick Dean is a multifaceted director with expertise in cinematic automotive and action films. His thirst for adrenaline heavily influences the themes present in his work. With a solid foundation as a musician, he brings a robust skillset to his commercial projects, while his genuine curiosity about people and cultures shapes his approach to documentary storytelling. Driven to explore uncharted territories and delve into the unfamiliar, Nick has captivated audiences worldwide with his distinctive style. His film 'Korta' won Best Short at the 2023 Toronto Motorcycle Film Festival. This ain’t your average car guy.

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