Director Margo Weathers and The Richards Group Make Headlines with Vanity Fair(R) Lingerie

 

 

Supply&Demand Integrated’s Margo Weathers has just completed this brilliantly stylized spot for Fruit of the Loom’s Vanity Fair Lingerie. In “Making Headlines” we see an exuberant woman taking to the streets while Vanity Fair makes front-page news with the launch of their new Modern Coverage collection. Gleefully wearing only her confidence boosting Vanity Fair lingerie, the woman jaunts around the all-white city – a physical set that was built to be friendly, fresh, mod, and perfectly contrasting to the eye-catching color modern coverage varieties. 

 

Weathers notes, “A big challenge was creating a set that was welcoming to the crew and especially the talent. We had to create an environment that would breed happiness and be friendly enough for a woman in her intimates to realistically feel comfortable.” 

 

Weathers also says that casting was a critical issue. The approach was to find a woman who genuinely exuded sincere happiness from within.  The talent had to answer a series of questions and meet criteria on certain levels of optimism. 

 

“There’s a lot of emotion I can try and evoke as a director, but happiness isn’t something I can create for someone. We were all pleased that this woman had both the inner spirit and the vivacious figure we were looking for.” 

 

Vanity Fair “Making Headlines”: http://www.sdintegrated.com/content/viewVideo/Commercials/MargoWeathers/VanityFair/ModernCoverage

 

Agency: The Richards Group

Creative Director: Ron Henderson

Creative Director: Dennis Walker

Producer: Sheri Cartwright

Art Director: Kiran Koshy

Writer: Sue Batterton

 

Production: Supply&Demand Integrated

Director: Margo Weathers

Executive Producer: Kira Carstensen

Co-Head of Production: Tracy Hauser

Producer: Anna Joseph

DP: Jo Willems