Director Jacques Salmon Is in a Spin with Campaign for Pokerstars

The Johnny Foreigner repped director’s latest work brings to the screen a suite of four commercials for Pokerstars, shot across two days out in Barcelona. 

The director offers this insight into his craft "I wanted to create a seamless correlation of spinning motions between live action and digital gameplay. This was achieved by using a camera rig that allowed for a quick dynamic camera barrel roll when we witness the hero moment in each film. This helped marry up the action of protagonists along with what inherently happens in the gaming world. Our signature move became PokerStars creative stamp, ensuring a consistent and unified visual aesthetic across all of our films."