Director Goh Iromoto Joins Primo’s Roster

Goh Iromoto is a Japanese Canadian filmmaker based in Toronto. Goh focuses on stories that stem from a place of empathy at its core, merged with thoughtful, beautiful cinematography.

Goh is represented in the US, Canada, UK, Spain and South America where he has received numerous accolades - including AICP, Shots, Webby’s, ADC, Vimeo Staff Picks among others. His recent work for The Farmer’s Dog became the #1 Super Bowl 2023 ad by USA Today’s Ad Meter rankings touted for its storytelling and sense of humanity.

Nico Perez Veiga, PRIMO’s founder & director said: “Goh is a fantastic storyteller.  A brilliant filmmaker with great cinematic visuals, emotional storytelling and always looking for grounded and relatable stories. When I first saw his P&G film, I thought: ¨Need to talk with this guy.¨ His addition will reinforce our roster of directors with a narrative and highly cinematic eye.”

Goh Iromoto said: “It was a true honour to have Nico and the team at PRIMO reach out and ask me to join the roster. Not only do I have great respect and admiration for the work they produce, but I was excited at the opportunity for getting to be part of creating stories in an area of the world that I personally love. I very much look forward to the chance to collaborate with great minds from these regions and continue to tell stories that make others feel.”