Dior Mixes French Heritage with NYC Noir
Shot in New York City, and drawing inspiration from the rich history of both Dior and the city itself, 'Spring Classics' captures the essence of modern urban life through the perspective of talent Sculy Mejia. The pre-fall 2024 campaign highlights the fleeting, magical moments that make New York unique, blending Dior's timeless elegance with the city's dynamic energy. Inspired by iconic actress Marlene Dietrich, the collection reinvents materials in a continuation of Dior's history of innovating with materials - from the tweed seen in dressy suits but also with denim, jersey, knitwear, lace trim, and quilted nylon on sweeping trousers, oversized sweaters, and long-line vests.
Vogue served as the partner for the campaign with creative production by BRAVÒ. The film was helmed by BRAVÒ’s Ivan Olita, whose vision seamlessly blends the historic and contemporary influences of Dior with a dash of NYC noir. His film captures the juxtaposition of New York's iconic topography with Dior's signature styles, creating a visual narrative that is both cinematic and reflective. The film explores the hidden corners of the city, from the second before the light changes at a crosswalk to a spontaneous detour through a sun-dappled park, or a quiet stroll down a shaded street lined with brownstones.
In prismatic shots that parallel the kaleidoscopic that is New York, Meija moves amongst the city’s landmarks dressed in some of the collection’s most iconic pieces, channelling modern ease and freedom against a backdrop that is both timelessly familiar and impossibly transient. The images blend classic Dior silhouettes with modern touches, celebrating the brand's heritage while embracing new stylistic expressions.
