DigitasLBi Promotes Nic Howell to Head of Creative Strategy Role

Global marketing and technology agency DigitasLBi has promoted Creative Strategy Director Nic Howell to the role of Head of Creative Strategy.

The promotion follows the announcement that former DigitasLBi Head of Creative Strategy Ed Beard is to become Chief Strategy Officer at CRM agency Kitcatt Nohr, part of the DigitasLBi family.

Howell began his career as a copywriter, and then went on to hold several client-side marketing roles at companies in the FT Group and the RELX Group, before becoming a journalist. He joined DigitasLBi in 2010 from the Centaur-owned digital marketing title New Media Age, where he was Deputy Editor.

Most recently, Howell has been a core part of the leadership team of the DigitasLBi and AstraZeneca partnership DIG (Digital Innovation Group), which aims to solve some of healthcare’s biggest problems through the creation of innovative products and services.

As Head of Creative Strategy, Howell will lead DigitasLBi’s diverse creative strategy team, ensuring they continue to deliver provocative, insight-driven strategies in order to help clients transform their brands for the digital age. He will report to Fern Miller, Chief Strategy & Insight Officer, International at DigitasLBi.

Nic Howell, Head of Creative Strategy at DigitasLBi said: “I’m very excited about leading this talented team. I’m looking forward to learning from them, as well as applying what I’ve learnt about collaboration and innovation from our work with AstraZeneca as part of the DIG partnership.”

Fern Miller, Chief Strategy & Insight Officer, International at DigitasLBi, said: “I’m delighted to see Nic stepping into this role. His relentless pursuit of truths untold, combined with his expertise in innovation and storytelling means he has a uniquely future-fit take on what strategists can do for our clients’ brands and businesses.”