Global marketing and technology agency DigitasLBi has appointed Paul
Dalton to the role of Chief Media Officer, International.
Dalton, who was previously Executive Vice
President, Communications Planning at DigitasLBi in New York, will now be based
in London and responsible for leading and growing DigitasLBi’s media offering
across international markets.
In his new role, Dalton will help blend
DigitasLBi’s industry-leading data, creative and technology capabilities to
deliver transformational media strategies for the agency’s clients.
Dalton joined DigitasLBi in New York as Senior Vice
President, Media in early 2012. He was subsequently promoted to Head of Media
Planning and then Executive Vice President, Communications Planning. With
overall responsibility for communications planning, offline media and media tools,
Dalton also led key media accounts including Delta, the New York Stock Exchange
and Motorola.
Dalton was named an Agency Innovator by The
Internationalist in 2014, and led the team which picked up Adweek’s Media Plan
of the Year 2014.
Prior to joining DigitasLBi, Dalton spent 11 years
at ZenithOptimedia in London and New York, leading major pieces of business
including PUMA, Jenny Craig and Standard & Poor and co-founding the media
agency’s consultancy unit Liquid.
Dalton will report to Ewen Sturgeon, Chief
Executive Officer, International at DigitasLBi.
Paul Dalton, Chief
Media Officer, International at DigitasLBi said: “DigitasLBi
has the unique blend of data, technology and creativity required to develop
media solutions which drive competitive advantages for clients. I’m looking
forward to working with our teams internationally to fully harness these
capabilities.”
Ewen Sturgeon,
Chief Executive Officer, International at DigitasLBi said:
“Paul is a true innovator in media, as evidenced by the accolades he’s
collected throughout his career. His highly strategic, data-driven approach and
understanding of the role of creativity and content mean he’s perfectly placed
to lead our media offering internationally.”