DigitasLBi Boosts Edinburgh Team With New Hires

Global marketing and technology agency DigitasLBi has boosted its Edinburgh team with new senior hires from Guardian Labs, Kantar Media and the Scottish Government.

The appointments are part of DigitasLBi’s continued efforts to hire the industry’s best talent in order to create work which makes its clients' brands count.

Fabio Labate, formerly a Group Account Director at Guardian Labs in London, is relocating to Edinburgh to join DigitasLBi as a Media Strategist, with responsibility for developing data-driven strategies connecting media and content across paid, owned and earned channels.

Louisa Lawson, who worked at DigitasLBi until 2015, is returning to the agency after a year as a Senior Digital Marketing Manager for the international marketing division of the Scottish Government. She is taking on the role of Account Director and will lead the development of integrated media, creative, technology and data projects for multiple international clients.

Andrew Nelson was previously a Client Director at Kantar Media, and is joining DigitasLBi as Director of Data & Analytics. In this role, he will help to tell compelling data stories to inform business decisions for DigitasLBi’s clients.

Other new additions at DigitasLBi in Edinburgh include three new Project Managers: Robert Anderson, who is joining from digital marketing agency BiteDA; Victoria Bell, who previously ran The Vibe Consultancy; and former DigitasLBi colleague Mariel Slater, who is returning from maternity leave.

The agency has also hired Nathan Thompson, who is joining DigitasLBi as a Search Manager after four years at a number of Edinburgh creative and search agencies.

Kristin Ruby, Managing Director, Edinburgh at DigitasLBi said: “I’m delighted to welcome so much highly qualified new talent from such a wide range of backgrounds and experience to continue to grow our completely full-service offering at DigitasLBi in Edinburgh. Between them, our new recruits bring unparalleled agency, client-side and media owner experience to the office. We’re proud to be the only marketing agency in Scotland combining creative, media, technology capability – all driven by data – to deliver end-to-end personalization throughout the customer lifecycle to our clients. I’m looking forward to each new team member helping make our clients’ brands count.”