DigitasLBi Boosts Edinburgh Team With New Hires
Global marketing and technology
agency DigitasLBi has boosted its Edinburgh
team with new senior hires from Guardian Labs, Kantar Media and the Scottish
Government.
The appointments are part
of DigitasLBi’s continued efforts to hire the industry’s best talent in order
to create work which makes its clients' brands count.
Fabio Labate, formerly a Group Account
Director at Guardian Labs in London, is relocating to Edinburgh to join
DigitasLBi as a Media Strategist, with responsibility for developing
data-driven strategies connecting media and content across paid, owned and
earned channels.
Louisa Lawson, who worked at DigitasLBi
until 2015, is returning to the agency after a year as a Senior Digital
Marketing Manager for the international marketing division of the Scottish
Government. She is taking on the role of Account Director and will lead the
development of integrated media, creative, technology and data projects for multiple
international clients.
Andrew Nelson was previously a Client
Director at Kantar Media, and is joining DigitasLBi as Director of Data &
Analytics. In this role, he will help to tell compelling data stories to inform
business decisions for DigitasLBi’s clients.
Other new additions at
DigitasLBi in Edinburgh include three new Project Managers: Robert Anderson, who is joining from digital marketing agency BiteDA;
Victoria Bell, who previously ran The
Vibe Consultancy; and former DigitasLBi colleague Mariel Slater, who is returning from maternity leave.
The agency has also hired Nathan Thompson, who is
joining DigitasLBi as a Search Manager after four years at a number of
Edinburgh creative and search agencies.
Kristin Ruby, Managing Director, Edinburgh at DigitasLBi said: “I’m delighted to welcome so much highly
qualified new talent from such a wide range of backgrounds and experience to continue
to grow our completely full-service offering at DigitasLBi in Edinburgh. Between
them, our new recruits bring unparalleled agency, client-side and media owner
experience to the office. We’re proud to be the only marketing agency in
Scotland combining creative, media, technology capability – all driven by data
– to deliver end-to-end personalization throughout the customer lifecycle to
our clients. I’m looking forward to each new team member helping make our
clients’ brands count.”
