Digitas Wins Integrated Media and Creative AOR Duties for Edgewell’s FemCare Brands

Digitas, the Connected Marketing Agency, has won integrated AOR (creative and media) duties for Edgewell’s feminine care products Playtex, Stayfree, Carefree and o.b. The creative and media AOR scope includes social, video, influencer marketing, e-commerce, and more.

The work will be led out of Digitas’ New York office by Caroline Winterton, managing director, New York region, Nathalie Huni, EVP/head of experience, NA, and Megan McCurry, EVP media. The transition will begin immediately.

"Digitas is thrilled to team up with Edgewell, a company fuelled by new ideas and committed to reimagining personal care. We look forward to delivering media-fuelled creativity and digital-first, consumer-centric solutions to drive breakthrough results for their business”, says Winterton.

​The Edgewell win comes on the heels of strong new business momentum for Digitas, with 10+ wins in the US as well as three wins across Digitas China: Zeiss, Abercrombie and Fitch and Wellington College China, and digital services for E.ON out of Digitas UK.

“Through the pitch process, it was exciting to discover that Digitas shared our aspirations for women and feminine care. Their approach to data, media, and creativity was unique. The way they brought our brands to life was fresh and so compelling. We are eager to start working with them and, together, strengthen our presence in the marketplace.” says Chit Itchon, head of marketing, EPC Fem Care business unit.