Digital Mobile Service Provider giga! Bags Its First Gong Award

giga! celebrated its first-ever win at the prestigious Creative Circle Awards (GONG) held at the Singapore Expo on 18 Jan 2024.

The Gong Awards recognises the most creative and outstanding ad campaigns across the nation.

giga! launched ‘It’s Raining Data’ during the monsoon season in October 2023, pledging to give customers free data whenever there’s a downpour.

In total, 69 million gigabytes of data was given out to customers, more than 3 times as much as the original estimate.

The innovative campaign also saw the first time a telco made use of a weather proxy in dynamic outdoor ads, turning rainy day blues into a reason to rejoice.

It scored two wins in the categories ‘Best Use of Outdoor Screens’ and ‘Breakthrough on a Budget’.

Grey Singapore, giga’s appointed creative partner, shared in the victory as well.

Peter Callaghan, creative director at Grey, said, “It’s great working with supportive clients like giga! I love it when it rains, because now you can stand under my umbrella, ella, ella, eh eh.”

Irene Wong, CEO, Grey Singapore and Malaysia added, “This was a bold idea that was only made possible with a client who’s innovative and forward-thinking. We would like to thank giga for entrusting us with the growth of this exciting brand, and we look forward to pushing new boundaries in creative marketing together.”

Aletheia Y.P. Green, VP of StarHub’s New Business & giga, said, “Engaging the public online is the key to unlocking digital innovation. With "It's Raining Data," the team took a daring leap, reshaping digital products and reimagining data-driven marketing. Hats off to all involved in making digitization dance when it rains!”