Digital Drives Launch of All-New D-MAX Ute

Brisbane-based digital agency Liquid Interactive launches Isuzu UTE Australia’s, national campaign for the All-New D-MAX Utes, on 2 July (Monday). 

 

Pitted against a number of well known advertising agencies, Liquid Interactive was awarded the full creative account for the launch. The campaign titled First Contact, involves a film quality TVC, press and magazine, brand website, microsite and mobile site, allows people to access in-depth information and view videos about the All-New D-MAX Utes.

 

Liquid Interactive Managing Director Michael Burke said the win demonstrates that the digital agencies are maturing, and increasing their relevance as the digital landscape evolves.  

 

“Digital is now proving to be a core tactic within marketing strategies, as it provides a cohesive and engaging approach to targeting and engaging audiences,” Mr Burke said.

 

“First Contact has allowed us to deliver a strategic and targeted campaign that will connect with its audience across all channels.  Digital marketing has the ability to utilise video and other rich media across several channels simultaneously, taking the audience on a journey that has fewer boundaries than traditional channels.”  

 

“In the past, digital has been sidelined in favour of traditional channels to build awareness.  Digital now needs to be considered up front – it’s the call to action, and delivers a richer overall experience to the audience.”

 

“For some time now we’ve been using the ‘think digital first’ mantra, and we are delighted to be showcasing our capabilities in this space through this campaign.” 

 

“We’re not trying to become an advertising agency, we live and breathe Digital but we are also finding that clients are ready to trust us with other aspects of their campaigns and we’re ready to deliver on that. Maybe there’s space for a new kind of agency? ”

 

The launch introduces the All-New D-MAX Ute to the market across the media platforms of digital, TV, press, magazine and online. Liquid Interactive combined forces with sister company Liquid Animation to deliver the TVC and to tap into the storytelling capability that is part of the company’s DNA.

 

Isuzu UTE Australia Marketing Manager Cornelius Ionescu said the brief required a strategic marketing and integrated approach that would effectively compete with our big-brand market competitors, but with a fraction of their budgets.

 

“Working with a digital agency like Liquid Interactive on a campaign encompassing multiple platforms like television, print, web, and mobile has ensured that we’re getting the most bang for our buck,” Mr Ionescu said.

 

“The benefit for us was that we didn’t only have access to Liquid Interactive and its digital expertise, but to their design and production team at Liquid Animation, who delivered the high quality TVC for the campaign. Liquid Interactive worked very well with our marketing team to ensure the success of this special campaign and we are very proud of the final outcome.”

 

“First Contact delivers a cohesive customer experience across a number of platforms, which provides increased effectiveness, value for money and return on investment for our company.  Not only that, but the campaign is funny and really relates well with our core demographic.”

 

Mr Burke said it was clear that traditional marketing channels are not delivering the results they used to, and brands are also facing marketing budget cuts, so they are seeking a more cost effective approach.

 

“As a digital agency we are highly experienced in technology, and we can deliver on the creative and strategic work that in the past would have been the strength of the advertising agency. Digital agencies are now beginning to take creative leadership roles within campaigns rather than just providing the digital component.”

 

Liquid Interactive is a digital agency which provides strategic marketing and integrated online design services. Liquid Interactive is part of an exciting group of companies known collectively as Liquid Creative Studios, which includes Liquid Interactive, Liquid VFX and Liquid Animation.

 

Click the link to check out the new work http://www.isuzuute.com.au/