Digital Agency Pound & Grain Launches New Website for Gentle Fawn
Ten years ago, Daniel and Carla Hogg founded Gentle Fawn – a clothing company inspired by a rare collection of antique ceramic fawns. Today, the fawn remains the symbol of the company’s casual feminine designs and distinctive prints and graphics. Since its inception, the Vancouver-based clothing line has sold direct to distributors, but when they decided to sell directly to consumers, they tapped digital agency Pound & Grain to help.
Pound & Grain refined the Gentle Fawn brand by improving the website, e-commerce experience and social channels. The agency developed a marketing plan that includes social media marketing, content marketing strategy and campaign creation.
By having a laser-sharp focus and starting with the digital aspects first, Pound & Grain helped to more specifically identify core customers, and precisely tailored supporting communications to engage them with the Gentle Fawn brand.
Creatively, Pound & Grain defined the Gentle Fawn brand around a promise “to create effortless style, giving confidence, originality and independence to all who wear it” and for the brand to stand for a community of confident, chic and fashionable women.
