Dig Agency Celebrates Pentavite Kids

Pentavite, a leader in children’s health supplements, has developed a new brand platform to build on its positioning as being ‘specialists in children’s health’.

The new campaign created by indie agency Dig, features kids living their best life, full of energy and vitality.

Peter Cerny, chief creative Officer of Dig says, “The creative opportunity for Pentavite is to show up with a playful attitude that stands out in the market. An attitude that builds the association of Pentavite kids with the aspirational characteristics we observe in children who are living life to the max - fun, imaginative, and always packed full of energy.” 

The films are crafted to capture the movement and energy of the children’s world, and are wrapped in a contemporary soundtrack created by sound studio, SqueakEClean, to encapsulate the fresh and playful attitude.

Hong Xu, Pentavite marketing manager says, “Pentavite has been leading the way in supplements for children’s health over the last 50 years in Australia. The ‘Must be a Pentavite Kid’ campaign builds on this legacy, established to revitalise Pentavite’s heritage liquid range (the no.1 multi-vitamin liquid for kids in Australia), and generate awareness of our new products in gummies and chewables. We are incredibly proud of this work, which will serve as our distinctive, brand-building platform for Pentavite to stand out in the market for the years to come.”

The integrated campaign will roll out across TV, OOH, Digital, Social, in-store and was kicked off through an activation through Pentavite’s sponsorship with the Australian Open (AO).