Dietz & Watson Brings Home Bold Flavours in Playful Campaign

Looking to spice up your snack cabinet? Dietz & Watson has you covered. The Philly-based meats and cheese purveyor is back, this time with two new products in the snacking category as a follow up to Dietz Nuts (America’s favourite savoury meat bites): Dietz Chips and Dietz & Dats. 

Dietz & Watson has once again teamed up with Independent Creative Agency, Red Tettemer O’Connell + Partners (RTO+P) to debut this new campaign, which consists of four video spots 'Snack Briefing', 'Dietz Nuts', 'Dietz Chips' and 'Dietz & Dats'. The :15’s and :30’s are intended to do more than just launch the new snacks, but prove how Dietz & Watson does snacking…in a playful, personality driven way that drives home their bold flavour. 

Just as Dietz Nuts did, the two new snack products take a playful twist on what they’re named and how they’re enjoyed which inspires dialogue about ‘nuts being meat nuts’, ‘pickles that you eat like chips’ and some tasty morsels named ‘dats.’ The spots will run across various TV, Digital, Audio and Social platforms, including a custom AR Lens on snapchat. 

Steve Red, president and co-CCO at RTOP, “Dietz & Watson knows exactly how they want their brand to be understood in its category, which is something we love in a partner. We wanted to keep the creative light-hearted and playful, staying true to the brand's ethos, while also allowing the products to remain centre stage - a concept that fits perfectly for the Dietz & Watson brand.”