Dietz & Watson Are Back for Spooky Season to Introduce Frank & Stein’s

Autumn is in the air, and you know what that means! It's time to get in the Halloween spirit. Year after year, we turn to Philly’s favourite, Dietz & Watson, to serve up the spine-chilling Halloween content we all crave. It’s time to get freaky with dietz dogs! This year, the meat and cheese purveyors tapped their long-standing partner Red Tettemer O’Connell + Partners (RTO+P) to create a campaign that is sure to make your blood run cold (or crave a hot dog?). Introducing Frank & Stein’s.

Riding off the hype of previous year’s creepy classics, 'Gabaghoul' and 'SandWitch Sisters', sketch comedian Sam Alkhatib and social media influencer Jake Gould star in this year’s spooky spot as brothers 'Frank' and 'Stein', owners of Frank and Stein’s neighbourhood monster tavern. 

Through short 'Cheers' inspired episodic spots, the 'regulars' (if you consider monsters regular) come in to escape the demands of their daily lives – ready to unwind and indulge in Frank & Stein’s daily specials. Each spot features Frank and Stein coming together to showcase new Dietz Dogs flavours in freaky fun ways, paired with frothy steins of beer from Troegs Brewery that is sure to leave guests terrified. Sorry…um…satisfied.

“Dietz & Watson is the reigning hot dog champion of Halloween, and this year is no exception,” said Steve O’Connell, co-chief creative officer at RTO+P. “This brand never misses an opportunity to connect with their consumers during spooky season, and we’ll never shy away from a chance to create work that stands out from the crowd.”

"At Dietz & Watson, we’ve extended our line of uncured options and are thrilled to showcase them in unexpected ways. RTO+P brought our six flavour varieties a freaky, yet delicious spin that adds elements of nostalgia. Our Dietz Dogs are a meal you can feel good to serve your guests and kids alike this season." said Lauren Eni Canseco, chief of brand dtrategy at Dietz & Watson

The campaign launches nationally online today, October 11th through November 1st through social and paid social – featuring videos that will run across Facebook, Instagram, TikTok and paid social through Reddit, TikTok, Snapchat and Pinterest.