DICK’S Sporting Goods Chooses Huge as Social Agency of Record

DICK’S Sporting Goods, the leading omni-channel sporting goods retailer, has chosen Huge as its Social Agency of Record. 

Ryan Eckel, VP Brand at DICK’S Sporting Goods said: “We’re really excited to kick off our new relationship with Huge. The agency has demonstrated a strong sense of creativity and social strategy and we could not be happier with our choice in a partner.”

Huge will provide social media strategy, analysis and ongoing engagement, in addition to collaborating with DICK’S Sporting Goods on the creation of original content and management of the brand’s presence across all nine of the brand’s social channels. The work will be managed out of Huge’s Brooklyn headquarters.

“DICK’S Sporting Goods is the industry leader in the sporting goods, apparel and footwear sector and has an incredibly strong, cross-generational following,” said Chris Stempky, VP, Client Services at Huge. “We share the same passion and ambition for sports and customer service as DICK’S, and look forward to working with DICK’S to create innovative and engaging consumer experiences.”