Deutsch NY's 'Fuzzy Dude' Takes New York Fashion Week by Storm

Meet  Fuzzy Dude — a warm, weird and cuddly creature that comes to life in animated GIFs while posing with celebrities, fashion designers and industry notables during Fashion Week. Fuzzy Dude is also keen on making friends, spreading positivity and banishing bullying.

That’s why Champions Against Bullying, in Partnership with Deutsch NY, are pleased to introduce Fuzzy Dude as the mascot for positivity as he crashes NYFW in support of anti-bullying.  

To spread Fuzzy Dude’s message of positivity, and remind everyone that while fashions come and go being nice never goes out of style, you can follow his adventures all week on Twitter at @antibullychamp and retweet to spread positivity!

You can also get your own photo with Fuzzy Dude, just post a photo of yourself to Twitter using the hashtag #NYFWfuzzies. A Fuzzy Dude will be added to your photo and tweeted back to you to share with your friends.

Additionally –  fashion designer Andres Aquino has partnered with Champions Against Bullying. At his February 15th show he will present his latest collection, entitled “Blue Rose,” which will be opened by Meredith O’Connor, teen singing sensation and Star Champion Celebrity Spokesperson for Champions Against Bullying. He will also showcase the “Too Late” PSA that was created by Deutsch. 

Gif creator and designer John McLaughlin said: “Creating Fuzzy Dude was truly a happy creative accident. I'm grateful I was able to bring it back for another season of NYFW and even happier to lend it to an incredible cause. It was a pleasure to work with such a talented team at Deutsch to help bring Fuzzy Dude to the forefront of this important issue. When creating Fuzzy Dude I never would've thought it could be a perfect medium to start the conversation around Anti-bullying but I'm happy to see it working out."

Kerry Keenan, Chief Creative Officer, Deutsch NY commented: "Fuzzy dude. Our fashion icon and social media hero is here to show us how en vogue it is to be nice."

Jeremy Bernstein, EVP, Group Creative Director, Deutsch NY said: "We've been big fans of Fuzzy Dude for a long time and we're so psyched about working with him to spread positivity and draw attention to the anti-bullying cause - something that's very important to us. We love John's work and the great people at Champions Against Bullying and it just felt like the perfect odd couple to bring together to storm NYFW this season."

Leigh Rachel Faith, Champions Against Bullying USA Director, also commented: "Champions Against Bullying is excited to partner with Couture Fashion Week and heighten awareness on bullying prevention.  Along with our buddy, Fuzzy Dude, join us as we spread the love and positive vibes."