Deutsch NY Promotes Two to VP Positions in Business Team
Landing five out of six new business wins in the first three-quarters of 2019, Deutsch New York announced the promotions of Julie Kravetz and Vinney Tecchio, both who have played a critical role in the agency’s success rate. Kravetz is elevated from SVP to EVP, group strategy director and Tecchio is elevated to vice president, new business creative director.
Since January the agency has added Reebok, Michelob Ultra, DAYVIGO, J&J’s Attune Knee Replacement, and an undisclosed leading global consulting firm to its roster.
“Amazing people, like Julie and Vinney, make amazing things happen, including growing the bottom line for both our clients and the agency,” said NY CEO Val DiFebo. “We’re excited to recognise their contributions.”
About Kravetz and Tecchio
In addition to Julie’s insatiable curiosity, making her a go-to for new business efforts, chief strategy officer Matt Baker noted: “Julie’s unique talent for marrying creative thinking, strategic rigor and speed is her super power.”
Kravetz’s areas of specialty include changing the conversations for brands that are looking to shift or broaden their path, and molding insights to create unifying big ideas. At Deutsch, she currently oversees the strategic planning and business development for Spectrum, DAYVIGO and Johnson & Johnson’s Lactaid business. She has an extensive background and expertise in categories including healthcare, packaged goods, financial, beauty and media, working on regional and global assignments for Allergan, Bausch + Lomb, Procter & Gamble, Nabisco, 3M, Sherwin-Williams, and Allianz.
“Vinney is incredibly passionate about the role design plays in new business. He helps to bring to life the story of Deutsch, our work and our people through remarkably smart and creative content,” said Maggie O. Connors, EVP, head of business development. “I’ve had the pleasure of working with Vinney for the past 5 years and he is a major contributor to all of our recent new business success.”
A self-taught designer, Tecchio does more than just create pretty pictures. He takes his B2B skills and information from agency experts to craft strategically appropriate pitch experiences and materials for business development efforts. A graduate of Boston University’s Questrom School of Business, with a minor in marketing, his industry experience includes working on business development at J. Walter Thompson Worldwide and DDB. Tecchio joined Deutsch in 2017 as the agency’s first creative director devoted entirely to the new business process.