Deutsch NY Brings Jägermeister's History to Life with Awesome 3D Art

Few people know that Jägermeister is made from 56 harmoniously balanced roots, fruits, herbs and spices. Or that it's one of the most well-crafted drinks on the planet. So to tell that story, Jäger and Deutsch teamed up with illustrators Olivia Knapp, Yeaaah! Studio and DKNG Studios. The goal: Create three amazing 3-D installations — each crafted from exactly 56 pieces of wood that are cut, carved, lasered, etched, sanded, painted and puzzled together. Like the shot, they are "56 Parts. Best As One." The result: A campaign as well crafted as the stuff inside the bottle.

To highlight the ingredients in Jägermeister, Deutsch partnered with Olivia Knapp, a Seattle-based illustrator who specializes in combining modern subjects with a centuries-old crosshatching technique. The result is completely original and unorthodox, just like Jägermeister’s combination of 56 ingredients sourced from around the world. Paris-based Yeaaah! Studio brought Jägermeister's heritage to life with 'Cheers', while the 'Process' was designed by LA-based DKNG Studios.