Deutsch LA Hires Duncan Houldsworth as Executive Director of Data Strategy

Deutsch LA announced today the hire of Duncan Houldsworth as EVP, Executive Director of Data Strategy. He officially joined the agency on January 26, reporting to 20-year agency veteran and partner Kyle Acquistapace.

Duncan will lead Deutsch LA’s data strategy and analytics team, working across all clients on the agency’s roster, including Sprint, VW, and Taco Bell. Duncan has more than 18 years of experience in both the UK and the US working for major service providers Experian, IRI, Omnicom, and Time Warner Cable. Duncan will lead Deutsch LA’s multi-disciplinary data strategy team as they continue to grow and deliver innovative approaches to digital analytics and marketing science.

"Duncan is incredibly unique among analytics people,” said Kyle Acquistapace, partner and director of media and data strategy at Deutsch LA. “His background spans from hard-core modeling and business intelligence to more general market research. He has an amazingly broad view of the business—yet he can also get under the hood of advanced analytics."

Before joining Deutsch, Duncan was a market research and strategic insights consultant, working with Fortune 100 companies in financial services, media, and telecommunications.

Prior to that, Duncan spent three years at Time Warner Cable as Vice President, Marketing Insights, where he led the company’s cross-functional analytics and competitive intelligence team. He has also served as the Global Head of Analytics at Hall & Partners USA, Inc., in Los Angeles where he developed complex analytical solutions for Samsung Mobile, Microsoft Bing, and Xbox/Kinect.

“Joining Deutsch LA during a time of such momentum is the perfect opportunity to take our advanced analytics and data capabilities to the next level,” said Houldsworth. “Deutsch is one of the leading full-service agencies in North America, and I’m excited to work with the amazing client roster and first-class agency team.”

Throughout his career, Duncan has been involved in the application of data and insights in a variety of industries including retail, consumer products, consumer tech, telecoms, and automotive. He also holds an MBA from Kellogg School of Management at Northwestern University.