The Ronalds are back. Taco Bell's beloved endorsers who graced the public with their humble and comedic presence in the spring have reunited. This time they're talking about Taco Bell's newest menu item, the Grilled Breakfast Burrito.
"You don't go to a sushi bar and order spaghetti," proclaims one of the Ronalds. So why hit up a burger joint for your burrito? After Taco Bell's initial success gathering real life Ronald McDonalds from across the nation to promote the brand's launch of a breakfast menu, agency Deutsch LA has created another iteration of this clever campaign, bringing back the Ronalds to taste and discuss the newest item heating up the "breakfast wars".