Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Detroit Youth Choir Calls for More Actions for Victims of Gun Violence with Guns N' Roses Retake



Yessian and Imagination work with the choir on the rendition of song 'Sweet Child O' Mine' inspired by 11 year old Uvalde victim, Layla Salazar

Detroit Youth Choir Calls for More Actions for Victims of Gun Violence with Guns N' Roses Retake

According to research by the New England Journal of Medicine, an average of 12 children a day die from gun violence in America. Finding solutions to make our schools and our communities safer from gun violence can’t just be down to the families impacted by these tragedies, it is down to all of us. This is the hope behind a new version of 'Sweet Child O’ Mine' released today by the Detroit Youth Choir. 

As kids everywhere return to school, the Detroit Youth Choir released their own take on the song made famous by Guns N’ Roses to call for continued progress in the wake of recent tragedies in Uvalde, Oxford, Highland Park, and Buffalo. Over 50 Choir members aged between 8-18 years old, under the leadership of Artistic Director Anthony T. White contributed to this new arrangement of ‘Sweet Child O’ Mine’ which was created by Grammy Award winning producer Gerard Smerek from Yessian Music, and creative agency Imagination, the team behind the Detroit Youth Choir’s 2020 anthem: 'Glory'. 

The group of young singers from the Motor City gained national attention when they won the Golden Buzzer and reached second place on NBC’s ‘America’s Got Talent’ in 2019, as well as with their rendition of ‘Glory’ in 2020 calling for racial equality in the wake of the murder of George Floyd. 

Alistair Wilson, managing director of Imagination said, “We continue to be incredibly inspired by this young group of talented change makers from Detroit. Their view of the future is one we all want to live in. We hope our collaboration to lift up their voices inspires others to continue the necessary work to find solutions that make our schools and our communities safer from gun violence." 

The song choice was inspired by the story of Layla Salazar, age 11, who was one of the nineteen children and two teachers tragically killed at Robb Elementary in Ulvade, Texas. Each morning as her Dad Vinnie Salazar drove Layla to school in his truck, they would sing-along together to ‘Sweet Child O’ Mine,’ by Guns N’ Roses. The song, Layla’s father wrote on Facebook, was the only thing bringing him peace right now. Layla’s father Vinnie gave permission for her image to be used in the video that accompanies the recording and has shared his appreciation to the choir for their efforts. 

Gerard Smerek, executive producer from Yessian said, “Sweet Child O’Mine is an iconic American Anthem that evokes the most precious childhood memories: Where everything was as fresh as the bright blue sky. This arrangement is one of hope. Hope that we can honour the victims of gun violence by remembering the light they shone on the world. And a message of hope delivered by the youth of America that we can all continue to work together to find solutions to prevent future tragedies. As Matthew McConaughey so perfectly said in his address at the White House, to honour the victims, “we start by making the loss of these lives matter.” 

The Detroit Youth Choir’s Artistic Director, Anthony T. White, said, “This song asks a simple question; “Where do we go now?” While progress has been made, this is no time for complacency, as the lyrics of the rap in the song say: “It can’t take 10 years to ask what’s next.” This version of “Sweet Child O’ Mine” is a poignant call to action from today’s youth to all grown-ups to stay at the table, show respect to one another and continue to work together to find solutions to make our schools and communities safer from gun violence.” 

The Detroit Youth Choir and creative team behind this work will also use the song to draw attention to the incredible work by Sandy Hook Promise whose mission is to end school shootings and create a culture change that prevents violence and other harmful acts that hurt children. Through their proven, evidence informed ‘Know the Signs’ programs and by supporting sensible, bipartisan school and gun safety legislation, Sandy Hook Promise teaches young people and adults to recognise, intervene, and get help for individuals who may be socially isolated and/or at risk of hurting themselves or others. 

The Detroit Youth Choir’s version of ‘Sweet Child O’ Mine’ is set to be made available on all major streaming platforms, with the video available on YouTube, Twitter, Instagram and TikTok. 


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music performance, People

Categories: Awareness, Corporate, Social and PSAs

Yessian Music, Fri, 19 Aug 2022 08:43:25 GMT