Design Agency Pearlfisher Heats Up the World of Frozen Pizza with Genio Della Pizza

Things are heating up in the world of frozen pizza, as Genio Della Pizza partnered with Pearlfisher’s New York City studio for the new brand’s frozen pizza launch.

Pearlfisher, a leading progressive and independent brand design agency, worked closely with Genio Della Pizza to develop a simple yet relentless brand identity that includes design and packaging to highlight the brand’s passion for craft and their quest for excellence. Founded by Neapolitan-style pizza pioneer, Anthony Mangieri, Genio Della Pizza aims to deliver the best frozen pizza the world has ever tasted. The brand is currently in freezers across New York City and will be available nationwide soon.

The bold visual identity showcases the attention to detail that the brand pays in crafting a frozen pizza for those who appreciate quality, while underscoring the brand’s history and ethos. The colour palettes are inspired by the warm tones of the hand stretched, wood-fired naturally leavened dough and fine-Italian ingredients used, and are also influenced by Italian design, food and architecture.

The collection of these elements includes an on-pack, primary, and secondary brandmark used for print and digital assets, which ultimately appear as a striking visual identity that transparently shows consumers what goes into the product and the stories of the people preserving the celebrated techniques of the past.