DEPT Appoints Natalie Martens as VP of Clients, Creative and Media

Global digital agency DEPT® has appointed Natalie Martens as vice president of clients, creative and media, for the DACH region. Natalie will lead client relations and a team of consultants and account managers working with the creative and media teams to deliver pioneering, high-impact work for clients such as Lieferando, Salamander, and eBay. Her appointment reinforces DEPT®’s commitment to driving innovation and growth in the DACH region and becoming the leading agency for modern creativity. 

Natalie joins DEPT® from GREY Germany, where she served as chief business officer, overseeing brand strategy and business growth. With over 20 years of experience in digital marketing, brand building, and agency leadership, Natalie has also held key leadership roles at Jung von Matt. Her expertise in merging creativity, data, and technology aligns perfectly with DEPT®’s vision of shaping the future of marketing and will further strengthen the agency’s creative and media capabilities in the region. 

“Creativity alone is no longer enough – brands need ideas that thrive at the intersection of creativity, data, and technology. The most powerful work doesn’t just capture attention; it drives real impact. DEPT® is built for this new era, where innovation and execution go hand in hand. I’m excited to help shape a way of working where bold ideas don’t just inspire – they deliver results.” said Natalie Martens, VP of clients, creative and media, DEPT®. 

“Natalie deeply understands how brands connect with people in an evolving digital world. Her strategic mindset, creative passion, and leadership experience make her the perfect fit to push DEPT® even further to be the leader in modern creativity in DACH.” said Wolfgang Lünenbürger-Reidenbach, SVP and head of DACH, DEPT®.

This appointment signals a commitment to aggressive growth in DACH and follows the appointment of Wolfgang Lünenbürger-Reidenbach as SVP and head of DACH, and a series of significant new business wins, including DEPT® being named Lufthansa Group’s new digital agency of record and being in charge of Salamander’s brand campaign relaunch. 

In less than 10 years, DEPT® has grown from a local specialist agency to a global technology and marketing services company, with nearly 50% of revenues coming from the EMEA market. In the DACH region, a team of 450 specialists across technology and marketing services, focuses on delivering pioneering customer experiences, campaigns, and solutions that set standards for the next era of AI transformation.