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Depaul France Takes Us Through 100 Years of Poverty

17/10/2016
Creative Agency
Paris, France
204
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Publicis Conseil parodies '100 Years of...' videos for International Day for the Eradication of Poverty

For the International Day for the Eradication of Poverty (October 17th), Depaul France denounces once more the state of poverty that touches almost 9 million people in France.

With this second digital film, the association plays with the codes of the famous films '100 years of beauty' and '100 years of fashion', to twist them for this cause.

Depaul France took inspiration from these very fashion-oriented, light and artificial films – yet still counting up millions of views – to make its own '100 years... of poverty'. 

In 100 years, although the clothing style has evolved, the face of poverty controversially remains the same.


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