Dentsu Redder Vietnam Wins Creative Agency of the Year at the MMA Vietnam Smarties Awards

Dentsu Redder Vietnam has once again won Creative Agency of the Year for the fifth time at the recent 2022 MMA Vietnam Smarties Awards. An award-winning creative agency with more than 180 awards and 800+ campaigns, dentsu Redder is renowned for creating world-class campaigns for brands and businesses which included Biti’s Hunter Street #proudlymadeinvietnam creative campaign that evoked pride in Vietnamese products and embrace imperfections.

The creative agency took home two Golds for Ms Bach Tuyet: Comeback to Mom’s Lullaby and Biti’s Hunter: The first Ever eCommerce Campaign Tailored for Gen Z the Spiritual Followers.  They also won two Silvers for Head and Shoulders: 1 Brand, 100 Names, 1 Solution.

The evening also saw dentsu X winning a Bronze for Generali: Loi Cau Hon Thu 2; dentsu mcgarrybowen scoring a Silver for Pernod Ricard: Know Your Whisky, Get Your Rewards and Zespri Kiwifruit; dentsu Redstar sweeping four Golds, a Silver and two Bronzes for Heineken Silver: The Hunt for Smooth Gears and eKoins: Brewing and Experiencing Heineken in the Metaverse and Strong Bow Chilly Beach.

Smarties Awards is an annual competition that honours outstanding innovation and creativity resulting in significant business impact. It recognises creativity and innovation celebrating the future of marketing excellence. The award is the world’s only innovation award recognising leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing.