Dentsu Indonesia Dominates Citra Pariwara 2024 with Record 32 Wins

Dentsu Indonesia has continued to dominate the Citra Pariwara Advertising Festival for the fifth consecutive year with an unmatched record of 32 wins as it reclaimed the title of #1 Digital Agency of Year 2024. Concurrently, the network powerhouse also secured its strong standing as #2 Creative Agency of the Year and #2 Media Agency of the Year.

Elvira Jakub, CEO of dentsu Indonesia, commented, "We are unstoppable. Not only have we consistently outperformed ourselves at Citra Pariwara, we have also set new benchmarks at the awards with our record haul of 32 wins, making us the most-awarded agency. These accolades are testament to our extraordinary team’s relentless pursuit of excellence in innovating to impact across our work. I am very proud that our teams have continued to reach for the stars and achieved even more. We also share this honour with our clients and partners who have trusted us to bring their visions to life.”

Wisnu Satya Putra, CEO of Dentsu Creative Indonesia, commented, "At dentsu, we succeed because we operate as one integrated team, breaking silos and fostering collaboration. These awards are a celebration of the collective effort, and resilience of our team, as well as the stellar leadership of our Executive Creative Directors, Defri Dwipaputra and Rangga Immanuel, who have brought excellence in creative strategy, tech innovation and insights of human behaviour, to bring us towards our north star. Our gratitude also goes to our clients for their unwavering support and belief. Thank you to everyone who poured their heart into making this year remarkable."

Dentsu Indonesia’s 32 wins at Citra Pariwara 2024 include one gold, 10 silvers, and 21 bronze metals in the following categories:

• GOLD - WAKEUPADS: Microsleep Breaker by Jasa Marga - Innovative Use of Audio
• SILVER - The Hairfall Banner by Serasoft - Banners and Other Rich Media
• SILVER - WAKEUPADS: Microsleep Breaker by Jasa Marga - Banners and Other Rich Media
• SILVER - The Scarier Truth by Carlgloss Water Shield - Creative Commerce
• SILVER - The Hairfall Banner by Serasoft - Digital/Online Media (Soc Med/Website/App/AR/RFID etc.)
• SILVER - The Hairfall Banner by Serasoft - Direct Promotion/Marketing
• SILVER - The Hairfall Banner by Serasoft - Innovative Use of Digital Media
• SILVER - Mantra of Hope by Harian Kompas Innovative Use of mobile and apps marketing
• SILVER - WAKEUPADS: Microsleep Breaker by Jasa Marga - Innovative Use of mobile and apps marketing
• SILVER - WAKEUPADS: Microsleep Breaker by Jasa Marga - Innovative Use of Technology
• SILVER - Mantra of Hope by Harian Kompas - Mobile Applications
• BRONZE - INGENIOUS & CONTAGIOUS by Citra Pariwara 37 - 360 Brand Identity Experience
• BRONZE – Scholar Panel by Samsonite - Activity/Event/Ambient/User Experience
• BRONZE – Re-skewer by Boolet - Activity/Event/Ambient/User Experience
• BRONZE - WAKEUPADS: Microsleep Breaker by Jasa Marga - Branded Utility/Tools
• BRONZE - The Hairfall Banner by Serasoft - Creative Commerce
• BRONZE – Book to Poop by Microlax - Digital/Online Media (Soc Med/Website/App/AR/RFID etc.)
• BRONZE – Mantra of Hope by Harian Kompas - Digital/Online Media (Soc Med/Website/App/AR/RFID etc.)
• BRONZE - The Hairfall Banner by Serasoft - Innovative Use of Mobile and Apps Marketing
• BRONZE - The Scarier Truth by Carlgloss Water Shield - Innovative Use of Social Media Marketing 
• BRONZE - Mantra of Hope by Harian Kompas - Innovative Use of Technology
• BRONZE - Scholar Panel by Samsonite – Others (Single)
• BRONZE - Bonding Instruction by IKEA - Other Digital Forms
• BRONZE - BeAT the Streamers World by Honda - Other Digital Forms
• BRONZE – Bonding Instructions by IKEA - Point of Purchase (Campaign)
• BRONZE – Scholar Panel by Samsonite - Spatial and Environmental Design
• BRONZE - Book to Poop by Microlax - Technology and Touch Point Innovation
• BRONZE - WAKEUPADS: Microsleep Breaker by Jasa Marga - Technology and Touch Point Innovation
• BRONZE - Mantra of Hope by Harian Kompas - Technology and Touch Point Innovation
• BRONZE - The Hairfall Banner by Serasoft - Technology and Touch Point Innovation
• BRONZE - Book to Poop by Microlax - Websites and Microsites
• BRONZE - The Unexpected Idol by Sarimi - Social Media Campaign

Dentsu Indonesia’s success at Citra Pariwara is not unprecedented. In 2022, the agency made history by becoming the first and only to take pole position across all three of the most coveted titles of Creative Agency of the Year, Digital Agency of the Year, and Media Agency of the Year, along with the ultimate distinction of Agency of the Year, a never-before haul recorded at Citra Pariwara since the inaugural awards in 1987. The network delivered a strong showcase the following year in 2023, bagging 20 metals as it retained its title as #1 Media Agency of the Year alongside its wins as #2 Creative Agency of the Year and #2 Digital Agency of the Year.

This unparalled recognition at Citra Pariwara adds to dentsu Indonesia’s string of achievements in 2024. Over the year, the agency has also garnered 18 awards at the MMA Smarties Indonesia, 30 trophies at the Marketing Excellence Awards Indonesia, and has maintained its position as the No. 1 agency in RECMA’s Quali-Rank for five consecutive years.