DENTSU CREATIVE APAC appoints Dan Paris as Chief Growth and Product Officer

DENTSU CREATIVE APAC announces the appointment of Dan Paris as its new Chief Growth and Product Officer, DENTSU CREATIVE APAC. Paris will report to Cheuk Chiang, CEO, DENTSU CREATIVE, APAC. In this new leadership role, Paris will focus on driving growth with regional clients and bringing new Modern Creative products to market across APAC – DENTSU CREATIVE’s strategic point of difference.

Paris will assume his position at DENTSU CREATIVE from his previous roles as TBWA Group Asia’s regional business development director and head of its specialist agencies, TBWA World health and The Integer Group. He brings with him almost three decades of expertise in agency leadership, network client leadership, and leading integrated disciplines across brand and commerce marketing.

“As we continue to drive growth across the APAC region, having someone with Dan’s experience and client connections will help propel us”, said Cheuk Chiang, CEO, DENTSU CREATIVE APAC. “The APAC leadership team and I look forward to working closely alongside Dan as we continue to bring Modern Creativity, our differentiating offering, to clients across the region. His strong strategic mind: proven success in relationship building and creating world-class operating models will help us deliver this.”

The appointment further demonstrates DENTSU CREATIVE’s commitment to strengthen its relationship with platform partners while also enabling access to new innovations and media firsts for its clients.

“I am extremely impressed by dentsu and DENTSU CREATIVE’s end-to-end capabilities across Experience, Entertainment and Earned”, said Dan Paris. “It’s a true demonstration of its Modern Creative proposition – one of the broadest offerings that I’ve seen. I’m excited to leverage these to create new client connections and drive growth.”

Based in Singapore for over 20 years, Paris has provided strategic counsel to a diverse host of key international clients, covering a broad cross section of industries including FMCG, Retail, Automotive, Healthcare, Airline and Travel, and Business-to-Business in the UK and Asia Pacific. Paris is also a regular contributor to industry activities providing keynote speaking engagements and thought leadership sessions in the region and is an avid supporter of the Effie Awards and the Institute of Advertising Singapore.

Paris joins the business from 2 May 2023.