Dentsu Canada’s Media Brands Add Awarded Executives

Dentsu Canada announced today that industry veterans Lina Alles and Paul Reilly will join the Canadian media leadership team. Two incredibly talented executives, Lina has been appointed SVP trading & commercial. Paul Reilly joins the Carat executive leadership team as SVP client leadership on the newly won TELUS account.

Lina is well-known in the Canadian media industry with leadership roles in trading and investment at Mindshare. In her role at Amplifi, Lina will work and lead sourcing, negotiation, and execution of partners for dentsu in Canada including principal trading, upfront investment, product co-creation and outcomes-based buying. Her role is to continue to evolve the trading capability for Dentsu in Canada to support the local needs of our clients and the overall goals of the organisation.

Paul is well-known in the advertising and marketing industry including leadership roles working on Rogers at Mindshare and Theo, COO at BBDO Worldwide and various roles in strategic consulting.

Lina Alles, SVP trading & commercial, Amplifi said: “Despite the economic flux, I think that now that the pandemic years are behind us, the future looks promising. One thing that we learned over the last few years is that the media industry needs to be constantly evolving and ready to pivot to the ever-changing market. Now more than ever, for media to succeed, the focus needs to be the consumer, ensuring everything we do (structure, product offerings etc.) maps to the way consumers interact with media. I’m excited for the opportunity to bring these structures and products to life at dentsu. There is a tremendous amount of positive momentum at this agency with new hires and client wins and I am excited to be joining the team as we continue to transform and evolve into the best media agency in Canada.”

Nicole Brown, president Amplifi said about Lina’s appointment: “We are excited for Lina to join the Amplifi leadership team bringing a different perspective and experience with the marketplace. Amplifi and dentsu have been experiencing positive momentum recently, and we look forward to Lina’s contribution to help us continue that trajectory.”

Paul Reilly, SVP client leadership, Carat said: “I’m a natural collaborator and with a focus on delivering exceptional client campaigns more than ever we need diverse and truly integrated teams. What attracted me to dentsu is that not only is integration a core value, but the agency has also been reorganised to deliver against it. What’s up for me these first 90-days? Well, we have a big, important client to onboard. And my goal is simply to deliver an excellent onboarding to set us up for exciting work in the future!”

Sarah Thompson, president Media Canada said: “We continue to bring in strong leadership into dentsu as part of our evolution to support our clients in their business journey. We want to build a dentsu rooted in our client’s business ambitions and leveraging media as a conduit to growth. We have a radically collaborative leadership team with different backgrounds, histories and thinking to find new ways of operating as a media network and as one dentsu in Canada.”

“Paul is one of the strongest business and operations leaders I have ever had the pleasure of working with and is the best to lead the team we are designing for TELUS and help them on their ambition.”

“Lina has trading and commercial acumen that gives dentsu even more credibility and leadership in this space to work with our partners, our client leadership and our clients in new and innovative ways to create value and growth for everyone.”