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dentsu Canada’s Attention Economy Study Unveils the Dynamics of Attention and Compassion


The white paper was authored by Sarah Thompson, president media, dentsu Canada

dentsu Canada’s Attention Economy Study Unveils the Dynamics of Attention and Compassion

A growing attention deficit has led media platforms and brands to design their offerings in a way that keeps users' attention for as long as possible.

Authored by Sarah Thompson, president media, dentsu Canada, it focuses on the consumer’s mindset and ability to allocate attention to content under different individual and societal conditions.

Towards cultivating a compassionate industry and driving positive social change, this research examines how attention-grabbing strategies shape collective consciousness. 

The fact that Canadians are exposed to 10,000 advertisements every day and spend 55 hours a week immersed in media underscores the transformative power of advertising [Vividata SCC 2016 to 2023 Spring]. Utilising Sarah's expertise and experience in media landscape, which spans attention filters, personalisation, pro-social elements, and the significance of advertising, the white paper highlights:

- The expanding media landscape, 

- The external factors at play that influence attentional control, 

- The power of compassion in attracting attention and nurturing relationships, 

- and offers valuable insights for brands.

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Dentsu Creative Canada, Wed, 31 May 2023 08:11:00 GMT