dentsu Australia appoints Anthony Bartram as General Manager of Investment

dentsu has today announced the appointment of Anthony Bartram as the General  Manager of Investment working across the Carat, iProspect and dentsu X brands.  

Bartram brings almost two decades of experience in media to dentsu, and has a proven  track record of leading sales teams, most recently as the head of Agency Partnerships at  Australian Radio Network.  

Danny Bass, CEO media, dentsu ANZ, said: “Anthony is a strong hire and rounds out  our investment capabilities with a focus on working with our media partners. With Ben  Shepherd now in place and Mel McDonald promoted to Chief Commercial Officer, dentsu  is ready to move into the never before and deliver strong results for our clients.” 

Anthony Bartram, General Manager of Media Investment, dentsu ANZ, said:  “2023 is shaping up to be a year of equal part challenge and opportunity given well  documented macro-economic headwinds, the lingering effects of the pandemic and  evolving patterns of media consumption. The opportunity to join dentsu as Danny and  the team look to create the media agency of tomorrow whilst shaping best-in-class  investment solutions for our client base was too good to turn down and I look forward to  joining the team at the end of January.” 

Bartram will be joining the business from January 23.