Defy Your Prehistoric Instincts with Samsung Health's Everyday Wellness Launch

It’s small healthy choices that add up to better wellness over time, but sometimes we need help to  overcome our natural instincts that lead us astray. Samsung is taking on this uniquely human tension with the launch of Samsung Health for everyday wellness, powered by Galaxy AI.

With global research showing only 12% of people say their wellbeing is where it should be, and 45% of gen z don’t seek help for their wellbeing as they don’t feel comfortable talking about it, Samsung Health is bringing Galaxy AI technology to offer expert-level monitoring and personalized coaching across everyday sleep, exercise and movement.

With a seamless and secure device ecosystem, Samsung Health is designed to integrate with people’s lifestyles and enable better wellness through personalised recommendations to help make the right changes.

Samsung announced this evolution as part of its annual signature event, Galaxy Unpacked, with a playful short film created by Ogilvy New York. The film tells the story of a modern young man encountering his prehistoric instincts in the form of a caveman, whom he teaches about the new AI-powered Samsung Health and how it’s helping him change his ways.

Mohamed Diaa, group creative director, Ogilvy New York, said, “Samsung has an exciting vision for the future of people’s health experience, and is creating solutions that are rooted in the real, innate, unfiltered ways that people navigate choices about their wellbeing all day, every day. We wanted to lean into that reality while also taking the edge off, relating that decision-making in a humorous way. We are excited to help Samsung usher in this bright new era in its tech.”