Deeb Takes Creative Control at Draftfcb Johannesburg

Brett Morris’s move into the Chief Executive Officer chair at Draftfcb South Africa has resulted in Executive Creative Director, Jonathan Deeb, taking full creative responsibility at the group’s Johannesburg agency.

Deeb joined Draftfcb Johannesburg last year as Executive Creative Director with a view to taking the reigns over time. With Morris’ promotion this month, Deeb will take on the full ECD role as of February.

Morris retains some responsibilities as Group Chief Creative Officer and will maintain close contact with some key clients.

“As an accomplished art director, creative leader and new age thinker, Jonathan immediately strengthened the Johannesburg agency’s creative competency. It was therefore with complete confidence that I asked him to step up and lead,” said Morris.

“The agency’s clients have all been blown away by his commitment to their business, while his passion and nurturing approach have inspired those who work with him. Jonathan has the full support of the Draftfcb South Africa family. We look forward to seeing him and his teams continue to creative truly iconic South African advertising that builds our clients’ brands.”

Deeb was previously executive creative director with Havas Worldwide Johannesburg & Havas Worldwide Digital Johannesburg, and also did stints at The Jupiter Drawing Room, and Black River FC as creative director before he joined the Johannesburg-based Euro RSCG Group, now Havas.