FCB Africa Appoints Thumiso Masoha as Chief Experience Officer

FCB Africa has announced the appointment of Thumiso Masoha as its new chief experience officer, effective 1 February 2025. This strategic leadership move underscores the agency’s commitment to facilitating world-class client success, driving business impact, and staying ahead in an evolving advertising landscape.

Thumiso brings over 2 decades of expertise in marketing, communications, and business development. He has a proven track record of reshaping brand-agency relationships, revitalising underperforming business units, and delivering measurable client success. His deep industry experience spans Financial Services, Professional Services, IT & Telecoms and FMCG, with a strong portfolio of both B2B and B2C clients, including FirstRand Group, Onafriq, Nedbank, TransUnion, Discovery, MTN, Old Mutual, MiWay, Unilever, and Tiger Brands.

"Thumiso’s ability to build strong partnerships and drive sustainable growth makes him an invaluable addition to our executive team," said Reagen Kok, MD of FCB Africa. "His leadership will be instrumental in elevating our client-first approach and ensuring we continue to deliver impactful, business-driving creative solutions."

Over the past decade, Thumiso has played a pivotal role in agency executive leadership, leading business optimisation, next-generation talent development, and performance turnaround projects. He is widely recognised for enhancing client Net Promoter Scores (NPS), improving ROI, and fostering diversity and inclusion in the industry.

Beyond the boardroom, Thumiso is a respected thought leader, frequently sharing insights on marketing, leadership, and business transformation through industry forums, media appearances, and professional coaching.

"I am thrilled to join FCB Africa at such a transformative time,” said Thumiso. "This agency has a legacy of creative excellence, and I look forward to working with this exceptional team to drive even greater impact for our clients and redefine the future of brand engagement."

Thumiso’s appointment marks a bold step forward for FCB Africa as it continues to set new standards in client success, innovation, and business growth.