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DECON's T.J. O'Grady Peyton Teams Up with Rokkan to Chase Bold Creativity for Cadillac

Press Kitchen, 2 months, 2 weeks ago

Director helps transform morning coffee gatherings into unforgettable experiences

DECON's T.J. O'Grady Peyton Teams Up with Rokkan to Chase Bold Creativity for Cadillac

Fully integrated agency Rokkan enlists creative production company DECON director T.J. O’Grady Peyton to take a radically creative look at brand building in a new online short series for Cadillac’s 'Daring Pursuits' campaign.

The first spot features LA-based furniture designer Stephen Kenn enlisting the inspired expertise of master balloon artist and daring event impresario Jihan Zencirli to transform his morning coffee gatherings into unforgettable experiences.

The campaign also includes a spot peering into Kenn mentoring football player-turned-painter Bryan Blue, inspiring Blue to take his painting to the next level by exploring the tactile creativity of crafting furniture. In both pieces, O’Grady Peyton explores the rich cultural synergy that exists across creative mediums and highlights the way these collaborations can create exciting opportunities and bring communities together. 

Creative Agency

Chief Creative Officer: Brian Carley

Creative Director: Bill Carlson, Billy Veasey

Copywriter: Nick Marchese

Art Director: Daniel Edelman

Head of TV / Production: Joe Tao

Producer: Sarah Donnenberg

Creative Agency: Rokkan

Account Management: Barney Baxter

Music and Sound

Sound Design: Julienne Guffain

Music Production: Marmoset/Extreme Music


Producer: Sarah Arnold, Stephanie Norris

Executive Producer: Nancy Jacobsen

Editor: Matt Vandaniker & Mark Harrington

Edit Company: Crew Cuts

Post Production / VFX

Colourist: Gene Curly @ Nice Shoes

Production Company

Production Company: DECON

Executive Producer: Misha Louy

Director: T.J. O’Grady Peyton

Category: Automotive , Cars

Genre: Storytelling