DDB Worldwide Appoints Chris Nurko as Global Director of Brand Integrity and Experience

DDB Worldwide announces the appointment of Chris Nurko as the new global director of brand integrity and experience. With his extensive expertise in global brand strategy, innovation, and creative thinking, Chris will bring a fresh perspective and multi-stakeholder approach to the DDB network.

Chris joins DDB from Omnicom, where he served as a leader at Interbrand, a renowned brand consultancy. With over 35 years of experience in brand, innovation, and creative strategy, Chris has worked across almost every industry and arena sector globally. He has collaborated with some of the world's most iconic brands, including Hilton, McDonald's, American Airlines, British Airways, Nestle, Unilever, Microsoft, ABInBev, Danone, Mars, Zoetis, Cadillac, the London 2012 Olympics, and the United Nations W.H.O.

Throughout his career, Chris has held several prominent positions, including chairman of IPG's Futurebrand and deputy CEO of Sapient Nitro, which won the prestigious Cannes PR Grand Prix Lion Award in 2009. He has also worked in leadership roles at WPP's brand consultancy, Enterprise IG, and collaborated with engineering, software, hardware, and design teams across the globe, solidifying his reputation as a visionary in the industry.

As the global director of brand integrity and experience, Chris will play a pivotal role in shaping DDB Worldwide's strategic direction and ensuring the agency's clients receive unparalleled brand experiences. His current focus lies in re-inventing companies for the era of 'Purpose-led' brand leadership. He champions social impact and embraces the need for a more ethical transformation in business and society. 

Glen Lomas, global president and chief operating officer, DDB Worldwide, said, "Chris has been at the forefront of consumer and user-centric insights, shaping creative brand identity and strategy for some of the world's most respected organisations. His expertise will be invaluable in creating impactful experiences and driving performance for our clients."

Commenting on his new role, Chris stated, “I am excited to join DDB Worldwide and tap into my experience to create powerful solutions for our clients. Brand integrity and experience are crucial in today's competitive landscape, and I look forward to driving innovation and delivering exceptional results.”

In addition to his professional achievements, Chris has been recognized for his contributions to the industry. He has been selected three times as a judge for the Consumer Technology Association's CES Innovation Awards in Las Vegas. He has also served as a judge for the WARC Cannes Lions Awards and D&AD design awards. Furthermore, Chris has dedicated himself to mentoring and educating the next generation of branding, marketing, and creative professionals. He has collaborated with esteemed educational institutions such as SCAD, Columbia University, Rutgers, Georgetown, and Bournemouth Universities.

Chris is a champion for ethics, diversity, and inclusion within Interbrand and Omnicom and was recently named one of the top global most influential role models for the LGBTQ+ community by Involve. Chris led the brand strategy and identity development of NYC and World Pride and Stonewall 50 in 2019.

Chris will split his time between New York and London, working closely with global DDB accounts and teams to leverage his knowledge and expertise for clients. His appointment signifies DDB's commitment to delivering innovative, customer-centric, and insight-led design thinking that unlocks exponential value and ROI for clients.