Jack rejoins DDB Sydney following a two-year stint in London at agencies Special and Ogilvy. During his previous time at DDB, he helped create award winning campaigns including Macca’s ‘Middle Child’, ‘The Sting Re-Mix’ and the launch of McCafe’s ‘Coffee Fit For An Aussie’ platform which is still an enduring asset for the McCafe brand today.
Jack and his team also won the Nine Network’s inaugural $1 million ‘State of Originality’ prize for the Macca’s 2021 State of Origin campaign, ‘End of Night’. He has also contributed as the national co-head of AWARD School and has created work that has won at every major international awards show.
In his new role as creative partner, Jack will be responsible for the creative direction of the McDonald’s account, which includes full service advertising across its brand, retail and sponsorship portfolios.
Matt Chandler said, “I couldn’t be happier to have Jack back at DDB Sydney. His energy, passion and talent are all you could ask for. I look forward to seeing him pick up where he left off with making more big, brilliant work for Macca’s that’s loved by fans across the country.”
Commenting on his new role, Jack said, “McDonald’s is a phenomenal brand, the team at DDB Sydney and Macca’s are filled with absolute legends. At the risk of double-dipping, I just had to come back for seconds.”
Jack's appointment is effective immediately.