DDB Paris Follows the Path For Honor in New Campaign for Ubisoft

In order to honor the high standards of the studio in the reconstruction of these fights, Ubisoft has chosen the agency DDB Paris for the conception of the film "Thin Red Path", which is its first production for this new license.

Intended for worldwide distribution, "Thin Red Path" uses a powerful visual metaphor and a voice-over with painful accents to describe the reality of honor for a Knight: more than a gilded path to glory, it is a merciless road, paved with blood spilled trhough battles, leading to an uneluctable and brutal death. 

This tragic path has been brilliantly brought to life in CGI by the Parisian studio Unit, known for its long-standing collaboration with Ubisoft. The American actor Tom Vickers is voicing the savvy Knight who warns the young novice thirsty for glory throughout the film. 

A chilling, sometimes melancholic, musical theme composed by Raphaëlle Thibaut, in collaboration with the studio Schmooze, set the rhythm of this sharp redefinition of honor. 

All of which encourages players to fiercely follow this path leading to eternal life for those who die bravely, as expressed by the game signature.