DDB Paris and Salomon Unveil New Campaign for the Iconic XT-6

For this new campaign, Salomon embodies its duality more strongly than ever. Historically designed by and for the mountains, the XT-6 ultra-trail shoes have now become iconic among city creatives. Originating from the Alps, where it remains rooted, the brand builds on this strong heritage of performance and technical excellence, but it resonates with Paris, a city in perpetual motion. The brand film illustrates through the Parisian rapper Mikano, the constant reinvention of the XT-6 and those who wear it. The artist is known for constantly reinventing himself in his art, always at the crossroads of genres, perfectly embodying the spirit of XT-6 and the Salomon community.

This campaign celebrates the contemporary side of Salomon, a brand that transitions from the summit of the mountain to the Parisian sidewalk while maintaining its authenticity, capturing the essence of modern exploration, whether in the Marais or in the Alps.

Visible since end of March, the campaign is available as a film on Salomon Sportstyle's social media, as well as in DOOH in Paris and London, and in Salomon stores worldwide.