Day One Agency Partners with After School’s Casey Lewis for New Podcast and Youth Insights Advisory Role

Day One Agency is continuing to invest in its youth culture expertise. 

Building upon its ongoing partnership with Casey Lewis and her popular youth culture newsletter, “After School,” the agency announces that Casey is joining Day One in a youth insights advisory role. As part of this partnership, the agency is developing and producing her debut podcast, After School with Casey Lewis, premiering August 14th. 

Day One Agency's previous work with Casey includes 2023’s “Back to School with After School” trend report, as well as co-hosting Day One’s first-ever Ask Gen-Z dinner in NYC. As part of this formal partnership, Casey will become an advisor to Day One's youth insights team and collaborate closely with the agency's clients as they look to reach the next generation of consumers.

Few are as deeply embedded in the internet trend cycle as Lewis, whose decades-long devotion to understanding and analysing youth culture and teen behaviour makes her a singular expert on the subject. Her podcast will engage with the voices at the centre of the quick moving (sometimes fleeting) trend cycle as it happens, as well as the marketing experts building brands amongst them, to unpack what means something and what doesn’t, to unveil what’s coming. It will be the perfect complement to our own internet culture podcast, Day One FM, in which the agency will interview rising voices like Delia Cai and Adam Faze.