David&Goliath Bring The House Down For Kia

The Kia hamsters are back. In fact, they’ve gone way back. With the latest Kia Soul hamsters commercial, David&Goliath did something completely unexpected and traveled back in time. 

 

The hamsters and their distinctly stylish Kia Soul infiltrate an 18th century opera house where they show a stiff bourgeoisie crowd ‘A New Way to Roll’. This is set to the summer’s most popular electronic concert anthem ‘In My Mind’, remixed by Axwell – a member of the DJ trio, Swedish House Mafia. (The original track is by Ivan Gough & Feenixpawl and features Georgi Kay.)

 

The commercial ‘Bringing Down the House’ highlights the emergence of electronic music, which has quickly found its way into the mainstream and some of today’s biggest musical acts. This, combined with a trend where young artists are increasingly incorporating classical music and instrumentation into their music, comes together to create a modern-day remix of new and old.