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Super Bowl 2016
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DAVID Miami's Heinz Super Bowl Spot is a Glorious Stampede of Wieners

Biscuit Filmworks, 8 months ago

Editors' Choice: Biscuit's Jeff Low invites America to 'Meet the Ketchups' with a horde of hot dogs

DAVID Miami's Heinz Super Bowl Spot is a Glorious Stampede of Wieners

Heinz, one of the most iconic brands in the world, is returning to the Big Game with a new, 30-second television commercial – and this time, they’re bringing the whole family. The TV spot, 'Wiener Stampede,' will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, February 7, 2016, on CBS. 

The commercial marks the launch of a new campaign called “Meet the Ketchups,” which introduces the entire family of Heinz condiments. It shows what happens when a stampede of “hot dogs” is unleashed on their favorite Heinz condiments. “The stampede was a highly visual way for us to remind people of the irresistible taste of Heinz,” says Michelle St. Jacques, Vice President of Marketing – Condiments and Sauces at the Kraft Heinz Company.  


Building off the success of the 2015 mustard launch campaign, “Ketchup’s Got a New Mustard,” “Wiener Stampede” once again features the characters Heinz Ketchup and Heinz Yellow Mustard, but now introduces even more of the family, including Organic, Simply Heinz and Sriracha, and even Heinz Ketchup in the iconic glass bottle. Heinz tapped the same agency that created its mustard campaign, Miami-based DAVID, to create this new master brand campaign.

“Everyone knows and loves Heinz Ketchup, but they may not realize that we offer a range of products for almost any taste,” added St. Jacques. “We are launching this campaign during one of the most-viewed events of the year, so that everyone can see that great taste runs in the entire Heinz family.”

The ad will further come to life with a fully integrated marketing campaign to support “Meet the Ketchups” that will include additional PR, social and digital efforts. 

Advertiser

Head of TV / Production: Veronica Beach

Creative Agency

Copywriter: Russell Dodson, Juan Pena

Art Director: Antony Kalathara, Ricardo Casal

Planner: Paul Ramirez

Account Director: Carlos Rangel

Managing Director: Paulo Fogaca

Creative Agency: DAVID Miami

Business Affairs: Ann Marie Turbitt

Account Management: Juan Nunez

Senior Producer: Yamaris Leon

Chief Creation Officer: Anselmo Ramos

Music and Sound

Executive Producer: Suzanne Hollingshead

Sound Mix: Jeff Payne @ Eleven Sound

Offline

Edit Assistant: Brandon Iben

Edit Company: Cut + Run

Editor: Jay Nelson

Producer: Gail Butler

Post Production / VFX

2D Artists: Tim Bird

3D Artist: Nick Lines

Colourist: Fergus McCall

Colour Producer: (Exec)Dee Allan, Natalie Westfield

Creative Director: (Exec) Phil Crowe, Tim Bird, John Leonti

Executive Producer: (Sr) Sue Troyan, Enca Kaul

Post Production House: The Mill

Producer: Kait Boehm

Production Coordinator: Chris Lewis, Tim Bird

Production Company

Director: Jeff Low

DOP: Dan Holland

Executive Producer: Colleen O'Donnell

Line Producer: Kwok Yau

Production Company: Biscuit, AFS

Category: Food , Sauces and spreads

Genre: Comedy , Music performance