Dark Horses Welcomes Viv Bowdler as Strategy Director

Dark Horses has appointed Twitter’s creative strategist and founder of Injury FC, a Women’s and Non-binary Football Club, as its strategy director. 

She will report into chief strategy officer Matt Readman and be responsible for driving the strategic direction of the agency helping it and its clients continue to understand how culture and sport connect. 

For the past 10 years Viv has worked at Twitter. For the last five years she was the UK lead creative strategist, consumer marketing. For the five years prior to that, she was senior creative strategist, brand strategy. She has also worked at the Inception Group as lead creative OMD International as design manager. 

More importantly than that though, she is the founder of Injury FC, a Women’s and Non-binary Football Club, a member of the organisation Women In Football and a D&AD New Blood Judge. She has a self-proclaimed unhealthy obsession with Manchester City. 

Matt Readman, CSO at Dark Horses, said, “Understands people, gets culture, loves footie, helps others. Sounds to me like she’s in the right place. Not sure she could be more Dark Horses if she tried. It's not often you find someone with the passion and experience that Viv has.” 

Viv, added, “Original thinking and sport, the track record of compelling campaigns, the range of clients, and their involvement with brilliant initiatives like Menopause Mandate - what's not to love? Working in a company where you believe you'll be happy is the most important thing and I can't wait to get started.”