Danny Dyer Declares England ‘Europe’s Favourite’ in Paddy Power EURO 2024 Spot

With UEFA EURO 2024 upcoming, Danny Dyer declares England everyone’s favourite in a new TV and social campaign for online betting platform, Paddy Power.

Directed by Andrew Gaynord at MindsEye with creative from BBH London, the film sees Europeans respond to Danny Dyer’s bold statement with their personal reasons for loving England… albeit sarcastically. 

With a wry smile, the English are praised for their seamless integration into foreign cultures, effortless style – and, of course, gracious exits – all against a backdrop of raucous, foam-fingered English football fans to really drive the sarcasm home. Still, there’s one thing England is a favourite for: UEFA EURO 2024. As a surprise Peter Crouch yells at the end, “It’s coming home!”

Editorial from Shift Post enhances the campaign’s comedy, cutting quickly from ironic compliment to its immediate undermining and building pace until the final line.

Adam Buckmaster, editor at Shift Post, comments, “Working with Andrew and the BBH creatives was a great experience, their eye for detail and and good laugh made this a really fun edit."