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Daniel Lundh Directs Series of Idents for Confused.com

08/02/2024
Production Company
London, UK
178
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The comedic idents question the who, what, why of soap life that audiences know and love

Director Daniel Lundh asks the burning questions about soap life in series of idents for Confused.com

In a series of pared back idents sponsoring Emmerdale, Daniel’s deadpan slices of 7pm life celebrate settling in at home, tuning into our favourite show and letting our minds wander happily to where they want to go.

Asking questions such as, "Do mechanics on TV actually know how to fix cars?" and, "What would the theme tune to my life be?", the relatable spots offer a glimpse into viewer's most random thoughts.

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