D&AD, Google and The Glue Society Invite 30 Young Creatives to 'Brief to Broadcast'

13/09/2017

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13/09/2017

This year's brief: Stick it to the Man.

It's not every day that young creative people get the chance to work alongside industry professionals and craftspeople to turn a creative thought into something which will get the attention of a global audience.

But this year's D&AD Brief to Broadcast aims to create real change in the advertising industry - by giving students under 26 the chance to steer a project from brief to broadcast in just a single day.

The theme for this - the third - Brief to Broadcast event is 'Stick It To The Man', reflecting the need for more diversity across the advertising and design business.

Applicants should send their films with their name and contact details to hello@gluesociety.com.

Applications are open to students and young creatives under 26 - and must be received by 5pm on Wednesday October 4, 2017.

Tim Lindsay, CEO of D&AD, will again be in attendance for what he calls one of the most exciting and inspiring days in the D&AD calendar.

To get one of the 30 places, applicants will need to choose a minority they individually care about - and create a 60 second video which introduces an idea which they think will change lives for the better.

It might concern issues of gender, sexuality or diversity - it might be standing up for minorities from overseas or closer to home - but the entry video will need to passionately present a concept which could bring about real social change.

Says Alice Cogin and Kate Davies, former Brief to Broadcast participants and now members of The Glue Society: "In the films, students will need to demonstrate an ability to make the judges care, by using creativity, strategic thinking and flair. And it will need to be persuasive.

"The more persuasive you can be about making your issue matter, the more likely it is you will be picked for the workshop. So make it brilliant. Make it memorable. Make it provocative. Make it something that only you could have done. And make sure of your place."

Says Jonathan Kneebone from The Glue Society: "This is the third year we have helped D&AD, Google and Will O'Rourke to run Brief to Broadcast. It is one of the most extraordinary projects we help to coordinate because it is about action not purely conceptual thinking. It is a chance for 30 creative people to get their hands dirty, making something that goes live in under 8 hours. It's creativity without a safety net.

"We have had some really great amazing talent through this programme. Alice and Kate are just two who made such an impact they are currently working with us here - and are helping to run this year's programme. And it is great to see many other alumni like Zander and Willy at Clemenger BBDO Sydney doing so well."

This year's Brief to Broadcast is being supported by D&AD, Google, The Glue Society and Will O'Rourke.

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