D Love Spreads More Love for BBC

D Love is the diminutive star of the campaign across BBC TV, BBC Radio, commercial radio, online and in store to highlight the benefits of digital radio.

 

He is a 15-inch tall, smooth dressing soul puppet, from Stockport - although in his mind that’s just outside Detroit. Think of him as somewhere between Lionel Richie, Isaac Hayes and a Thunderbird puppet.

 

The TV ads depict the diminutive soul man spreading the love for digital radio with his pet dove and encouraging others to join the movement. He is always accompanied by his faithful pet dove, played by a real life pigeon that had been reared around the puppet since it was a chick. A real love at first sight story.

 

 

Title: D Love

AGENCY:RKCR/Y&R

Executive Creative Director: Toby Talbot

 

Creative Team: Al Brown, Algy Sharman

Account Director: Charlie Smith

Account Manager: Ben Boyles

Account Exec: Alex Ashby

Planner: Lucy Hurst

 

PRODUCTION COMPANY: Red Bee Media/ The Sweet Shop

Producer @ RBM: Jo Yeldham/Bridie Harrison

Production Manager @ RBM: Conor Keane

Director: Peter Martin (The Sweet Shop)

D Love creation: Millennium FX

Sound design: Munzie @ Grand Central

DOP: Chris Mably

Art director: Alice Normington

Editor: John Smith @ Whitehouse Post

Post production: The Mill